$362.03
Total Ad Spend
375
Total Clicks
35,759
Total Impressions
5
Total Conversions / Leads
Google Ads
Spend
$63.13
Clicks
75
Impressions
1,032
Conversions
1
CTR
7.27%
Avg CPC
$0.84
Campaign Breakdown
| Campaign | Status | Spend | Clicks | Impr | CTR | CPC | Conv |
|---|---|---|---|---|---|---|---|
| Search | Teachertainment Store | Active | $32.45 | 64 | 707 | 9.05% | $0.51 | 1 |
| Search | Parents | Paused | $25.18 | 7 | 122 | 5.74% | $3.60 | 0 |
| PMAX | Parents | Paused | $2.84 | 2 | 56 | 3.57% | $1.42 | 0 |
| PMAX | Teachers | Paused | $2.28 | 2 | 80 | 2.50% | $1.14 | 0 |
| PMax | Teacher Referral Program | Active | $0.38 | 0 | 67 | 0.00% | — | 0 |
| Total | $63.13 | 75 | 1,032 | 7.27% | $0.84 | 1 |
Spend
$298.90
Clicks
300
Impressions
34,727
Leads
4
CTR
0.86%
CPL
$37.47
Campaign Breakdown
| Campaign | Status | Spend | Clicks | Impr | CTR | CPC | Leads |
|---|---|---|---|---|---|---|---|
| Leads Campaign | Parents | Active | $149.89 | 152 | 9,208 | 1.65% | $0.99 | 4 |
| Awareness | The LeBron James Effect | Active | $76.74 | 47 | 19,283 | 0.24% | $1.63 | 0 |
| Traffic | Teacher Referral | CUE 2026 | Active | $52.13 | 62 | 3,966 | 1.56% | $0.84 | 0 |
| Traffic | Teacher Referral | CUE 2026 (Copy) | Active | $14.72 | 34 | 890 | 3.82% | $0.43 | 0 |
| Brand Awareness | Core Audience | Active | $5.42 | 5 | 1,380 | 0.36% | $1.08 | 0 |
| Total | $298.90 | 300 | 34,727 | 0.86% | $1.00 | 4 |
Email Campaign
Super Mario Galaxy Movie — Student Work Packets
Promotional email for Super Mario Movie student packets across K-8 grade levels, timed with the April 1st theater release.
98.76%
Delivered
19.79%
Opened
4.15%
Clicked
Email Design
Full Email
Results & Engagement
Engagement Summary
Top Clicks
Top Clicked Links
- 1 Super Mario Movie Packet 6-8 24 unique clicks
- 2 Super Mario Movie Packet Bundle 23 unique clicks
- 3 Super Mario Movie Packet 3-5 23 unique clicks
- 4 Teachertainment Homepage 22 unique clicks
- 5 Super Mario Movie Packet K-2 22 unique clicks
Key Takeaways
- Google Ads — Search | Store campaign is the workhorse: $32.45 spent with 64 clicks at just $0.51 CPC and a strong 9.05% CTR. Generated 1 conversion this period. The paused campaigns (Search | Parents, PMAX | Parents/Teachers) still had minor residual spend from the tail end of their run.
- Meta Ads — Leads Campaign driving results: The Leads Campaign | Parents is the top performer with 4 leads at $37.47 CPL. The CUE 2026 Traffic Copy variant is showing a strong 3.82% CTR at only $0.43 CPC — worth monitoring for scaling.
- LeBron James Effect driving massive awareness: 19,283 impressions at $76.74 spend ($3.98 CPM) — solid brand visibility play with nearly 20K eyeballs on the content.
- Super Mario email performed well: 98.76% deliverability, 19.79% open rate, and 4.15% click rate. Top clicked product was the Grades 6-8 packet (24 unique clicks), followed closely by the Bundle (23 clicks) — indicating strong interest in both individual and bundled offerings.
- Click distribution is impressively even: All five top links received 22-24 unique clicks each, suggesting the email design effectively showcased all products without one dominating attention — a well-balanced promotional layout.